Lifecycle Retention Desk
Covers win-back, replenishment and repeat-purchase journeys.
Follows the campaigns and journeys designed to bring customers back or increase frequency.
Retention Marketing Desk
A desk for Australian retention and CRM teams working on churn, repeat purchase, win-back and the economics of keeping customers.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Retention Marketing Desk covers why customers stay, lapse or return for Australian businesses. It examines cohort analysis, win-back design, retention operations and the experience issues that affect repeat purchase.
Written for Australian retention and CRM managers.
- 01Churn Diagnosis
- 02Cohort Analysis
- 03Repeat Purchase
- 04Win-Back Campaigns
- 05Retention Operations
- 06Retention Economics
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Retention Analysis Desk
Covers churn research, cohorts and retention segmentation.
Examines the evidence Australian teams use to understand why customers leave or stay.
Retention Economics Desk
Covers retention investment, discounting and programme decisions.
Reviews the commercial choices behind retention programmes and how teams assess them.
How we work
Written for the people who decide
Diagnosing and improving customer retention in Australia. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.