About us
Retention Marketing Desk
Diagnosing and improving customer retention in Australia.
A desk for Australian retention and CRM teams working on churn, repeat purchase, win-back and the economics of keeping customers.
What we cover
Retention Marketing Desk reports on Customer retention. Coverage is organised into 6 sections: Churn Diagnosis, Cohort Analysis, Repeat Purchase, Win-Back Campaigns, Retention Operations, Retention Economics. It is written for Australian retention and CRM managers.
How we work
Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.
We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.
Contact
Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.