Cohort Analysis
Building cohorts from a meaningful first purchase
Define the first qualifying purchase, resolve identity and order-status edge cases, and document a cohort start date that colleagues can reproduce.
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Cohort Analysis
Cohort Analysis
Comparing retention across acquisition sources
Assign a consistent acquisition source, compare mature first-purchase groups and account for product mix before interpreting repeat-purchase differences.
Cohort Analysis
Comparing retention across products with different usage cycles
Compare product retention with appropriate buying opportunities, mature customer counts and clearly labelled follow-up windows.
Cohort Analysis
Reading cohort curves without confusing seasonality with churn
Check elapsed time, calendar season, curve calculation and cohort maturity before calling a drop in repeat purchasing churn.
Cohort Analysis
Retention cohort analysis
Build purchase cohorts with a clear return rule, compare customers at equal elapsed time, and investigate changes without treating inactivity as proof of churn.
Cohort Analysis
Retention for low-frequency purchases
Plan useful post-purchase support, recommendations and relevant future sales for products customers buy only occasionally.