Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of Retention Marketing Desk.
Retention Analysis Desk
Covers churn research, cohorts and retention segmentation.
Examines the evidence Australian teams use to understand why customers leave or stay.
Lifecycle Retention Desk
Covers win-back, replenishment and repeat-purchase journeys.
Follows the campaigns and journeys designed to bring customers back or increase frequency.
Retention Economics Desk
Covers retention investment, discounting and programme decisions.
Reviews the commercial choices behind retention programmes and how teams assess them.