Win-Back Campaigns
Choosing a remedy proportional to the customer problem
Assess Australian consumer rights first, then decide whether an additional gesture addresses remaining inconvenience.
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Win-Back Campaigns
Win-Back Campaigns
Choosing a win-back offer from the reason for inactivity
Use order, service and customer evidence to choose a win-back response, resolve owed remedies and check discretionary incentives.
Win-Back Campaigns
Comparing a reminder with an incentive
Design a fair reminder versus incentive test and judge what the offer adds after its cost.
Win-Back Campaigns
Deciding when a customer segment is uneconomical to recover
Decide whether a proposed segment recovery action can cover its full cost, and when to narrow, change or stop it.
Win-Back Campaigns
Identifying lapsed customers by normal purchase cadence
Set a product-specific win-back boundary from purchase gaps, audit cases near it and separate candidates from customers eligible for contact.
Win-Back Campaigns
Measuring recovered customers beyond the first discounted order
Define first return, later repeat purchase and contribution per assigned customer to assess recovery after a win-back discount.
Win-Back Campaigns
Recording why a customer received a win-back offer
Build an explainable offer-decision record with the eligibility rule, send checks, offer version and actual outcome.
Win-Back Campaigns
Win-back campaign strategy
Plan a win-back campaign around buying opportunities, relevant responses, Australian messaging requirements and profitable return behaviour.