Retention Economics
Comparing a service improvement with a price incentive
Compare a practical service change with a price incentive using customer cause, incremental cost and later contribution.
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Retention Economics
Retention Economics
Comparing acquisition expansion with retention improvement
Compare the next acquisition and retention investments using incremental contribution, full costs and a shared decision horizon.
Retention Economics
Discounting and customer retention
Decide when a retention discount is justified, limit its cost and measure whether it adds profitable repeat purchasing.
Retention Economics
Estimating customer value with explicit assumptions
Forecast future customer contribution with a stated horizon, cost definition, order assumptions and sensitivity cases.
Retention Economics
Limiting retention offers by actual margin
Calculate a practical offer ceiling from order contribution, then check discounts, stacking, refunds and incremental value.
Retention Economics
Repeat-purchase economics
Evaluate repeat purchasing by separating observed order contribution, forecast customer value and the extra margin a retention action might add.
Retention Economics
Retention investment decisions
Compare retention proposals by added contribution, full costs, evidence, delivery capacity and a clear review point.
Retention Economics
Setting a retention budget from recoverable margin
Build a provisional retention spending cap from plausible extra contribution, costs and forecast uncertainty.
Retention Economics
Showing uncertainty in projected customer value
Display customer-value forecasts with a clear horizon, assumptions, scenarios or justified intervals, and a separate observed-value figure.