Masthead
Desks
Articles are attributed to the desk responsible for them rather than to an individual writer. Each desk below covers one part of Retention Marketing Desk.
Retention Analysis Desk
Covers churn research, cohorts and retention segmentation.
Examines the evidence Australian teams use to understand why customers leave or stay.
Lifecycle Retention Desk
Covers win-back, replenishment and repeat-purchase journeys.
Follows the campaigns and journeys designed to bring customers back or increase frequency.
Retention Economics Desk
Covers retention investment, discounting and programme decisions.
Reviews the commercial choices behind retention programmes and how teams assess them.