Retention Economics
Comparing a service improvement with a price incentive
Compare a practical service change with a price incentive using customer cause, incremental cost and later contribution.
Desk
Retention Economics Desk
Reviews the commercial choices behind retention programmes and how teams assess them.
Retention Economics
Comparing acquisition expansion with retention improvement
Compare the next acquisition and retention investments using incremental contribution, full costs and a shared decision horizon.
Retention Economics
Discounting and customer retention
Decide when a retention discount is justified, limit its cost and measure whether it adds profitable repeat purchasing.
Retention Economics
Estimating customer value with explicit assumptions
Forecast future customer contribution with a stated horizon, cost definition, order assumptions and sensitivity cases.
Retention Economics
Limiting retention offers by actual margin
Calculate a practical offer ceiling from order contribution, then check discounts, stacking, refunds and incremental value.
Repeat Purchase
Measuring whether an offer simply discounts an inevitable purchase
Compare a targeted offer with usual treatment using all purchases and contribution per assigned customer.
Retention Economics
Repeat-purchase economics
Evaluate repeat purchasing by separating observed order contribution, forecast customer value and the extra margin a retention action might add.
Retention Economics
Retention investment decisions
Compare retention proposals by added contribution, full costs, evidence, delivery capacity and a clear review point.
Retention Economics
Setting a retention budget from recoverable margin
Build a provisional retention spending cap from plausible extra contribution, costs and forecast uncertainty.
Retention Economics
Showing uncertainty in projected customer value
Display customer-value forecasts with a clear horizon, assumptions, scenarios or justified intervals, and a separate observed-value figure.